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If you run a company that offers a product or service, you are most likely always on the lookout for new and inventive marketing tactics. One way to increase sales is to leverage holidays that relate to your product or service in order to promote your business.
For example, a florist or jeweler might want to send a card to customers with a special business holiday greeting for Valentine's Day. This will serve as a reminder of what the company has to offer at a time when consumers are deciding on what to buy as a Valentine's Day gift. A costume shop might want to send out a Halloween card to showcase their most popular costumes of the season and alert customers to special deals. If you offer something that is not specific to a holiday, be creative. Come-up with an inventive message that makes it relevant and send it out.