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Sending a thank you note is the best way to show others your gratitude. In a corporate environment, there are a number of reasons to send a business thank you card, but sometimes it can be confusing determining which occasions are appropriate. To help figure out when you should send a thank you note, it is helpful to consider the recipient.
For clients, almost every occasion is relevant, but you definitely want to follow-up with a thank you note after receiving a gift, after a big campaign, after a client dinner or special event or if a client refers new business. For employees and co-workers, always send a card after receiving a gift or to show appreciation for a job well done. Other reasons for sending a business thank you card include showing appreciation to a frequent customer or after receiving exceptional service from a vendor.