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When selecting holiday cards for business contacts, make sure your cards are politically correct. You probably have clients and contacts that celebrate a variety of different holidays and some that might celebrate more than one. Rather than trying to figure out which contact celebrates which holiday, choose a standard card that celebrates the season instead.
Some politically correct design options include cards that feature snowmen, holly leaves, trees or wreathes. Also, cards with wintery scenes, like houses covered in snow, or cityscapes are always a good choice. It is also important that the card reads "Happy Holidays" or "Seasons Greetings" rather than "Merry Christmas" or "Happy Hanukah." In addition, be sure the inside greeting reinforces the outside card design by repeating the same holiday message. You don't want to accidentally have “Happy Holidays” on the outside and “Merry Christmas” on the inside. You will send mixed messages and appear unorganized.
|Sheri Ann Richerson|