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The simple act of sending a greeting card offers a business the potential to make a real impact with their clients and enhance brand loyalty. A greeting card is a positive way to communicate, engage, and share. Whether you are sending best wishes greeting cards for a holiday or other special occasion, or you are telling someone how much you appreciate him or her, greetings cards spread a positive message that businesses can effectively use as a unique and personal marketing tool.
While many businesses send birthday greetings cards, thank you greeting cards, and Christmas greeting cards, consider sending unanticipated greeting cards at least once a year to clients. As a technique for strengthening business relationships, greeting cards are an ideal way to keep open channels of communication. Greeting cards may also be a way to reopen communications with past clients or to introduce your business to potential customers from leads generated through your website or local demographic targeting.