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Simply put, online retailers offer more choices when it comes to boxed paper holiday cards compared to other types of retailers. Of course, this pertains to card size, design, and imagery, as you are more likely to find a set of holiday cards featuring imagery that suits both your and your recipients' tastes online. But, the options also extend to specialized or themed holiday cards. This includes patriotic holiday cards, religious holiday cards and other unique holiday cards.
Choice in holiday cards is not just limited to the type of card available. It also means being able to custom create personalized holiday cards with imprinted messages featuring multiple colors and fonts. While retail stores may offer this service, the convenience and ease of ordering online while being able to accurately preview the final product with personalization gives the online option another advantage over the competition.