If your company offers products or services, each time a customer places an order is an opportunity to grow your business. Once a customer has made a purchase from your company, it is your job to establish a lasting relationship. A great way to do this is by consistently letting them know how much you appreciate their business by using business thank you cards.
By including a thank you card with each order, you are reaching out to the consumer on a more personal level and encouraging them to continue doing business with you. For example, if you own a restaurant, have the servers deliver the check in a thank you card that is hand signed rather than just placing the receipt on the table. You can even provide the diners with more incentive to come back by including "free appetizer" coupons inside the card. If you have an online business, include a thank you card in the box of each product you ship out. It will help you to make a connection with the customer on an individual level… a great opportunity since you are unable to interact face-to-face.
|Sheri Ann Richerson|