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There are a few things to consider when outlining the personalization strategy for business greeting cards. In addition to imprinting the company name on the inside of a business greeting card, also consider an imprinted custom verse, greeting or message that defines your company or its philosophy.
Your business greeting card personalization strategy might also include a company logo to reinforce your brand. Other information to consider imprinting on the card includes a website address and phone number.
Be wary of including a business card or promotional flyer as this may be seen as “too forward” or pushy by the recipient. A better option is to write a brief personal note that sends a thank you or acknowledges a recent order, if applicable. Depending on the type of service or products you offer as well as how your relationship with your customers, the handwritten note may also mention a special upcoming deal for loyal customers.
|Sheri Ann Richerson|