March 12, 2010, Newsletter Issue #19: Build Your Business by Giving Birthday Cards

Tip of the Week

For businesses trying to promote products or services, birthday cards can be a great tool for bringing in new business. Consumers love receiving personalized discounts or promotions, so why not send your customers a special offer on their birthday? This is a great way to entice new customers and keep existing customers coming back for more.

Here's how it works.

Have your customers include their birthday and address information when they make a purchase or sign-up to receive information. Create a promotional offer you feel comfortable extending to your customer base.Purchase a bulk size order of business birthday greeting cards and have your promotional offer printed on the inside of the card. Donít be afraid to use a multi-color design to really make your offer pop.As each birthday approaches, send a card to the corresponding recipient.Get ready to make a new sale!

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