If you own a small business or start-up, the holidays can be a great time to drum up some business. People are already in a giving mood and in need of gifts, so it is the perfect time to entice consumers to spend their money with you. You never know where your next lead will come from, so it is best to send a card to everyone. Buying corporate Christmas cards in bulk will provide you with enough cards to send to family, friends, business contacts and consumers.
When sending a card to promote your business, be sure that your company is properly represented. Some cards allow you to include your logo on the cover so recipients can clearly see who sent the card. This approach may also generate interest from a third party if they see the card on display in the recipient’s home or office. Also, be sure that your contact information is highly visible so any interested parties can get a hold of you. You can do this by including business cards inside the card or printing your phone or email in the card signature. Finally, be sure to include a warm, personal greeting – after-all, it is Christmas.
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|Jennifer Mathes, Ph.D.|