While you might dread having to send out your corporate holiday cards every year, you should also recognize it as a valuable marketing opportunity. The holiday season gives your company the perfect excuse to get in touch with everyone you have done business with over the past year, so be sure to take full advantage of the situation.
The best strategy is to keep your holiday mailing list up to date. Don't leave your list in a file cabinet until the following season, update your list every time you make a new contact. This method will allow you to keep track of names and addresses for all customers, potential customers, vendors and more all year round. Now you won't be scrambling at the last minute to remember whom you want to add to the list and hunt down their contact information. In addition to maximizing your holiday outreach, you will also save valuable time that could be spending making even more business contacts.